The proven successfulness of last year’s campaigns in Paris, London and Berlin has led Andalucía approach TRIGGER® to create a much more prominent and global OOH campaign this year. For the first time ever, the brief was to promote Andalucia Summer and Fall destinations in Tokyo targeting all potential consumers planning holidays outside of Japan..
With the help of TriggerONE®, our cloud-based OOH planning and buying tool, we have designed a sound and highly effective campaign that involves the best five digital screens in Tokyo according to our client’s needs. Shibuya is a major commercial district in Japan, be it for fashion, shopping, offices, or even its nightlife. Referred to as Shibuya Scramble Crossing, it is considered the busiest pedestrian crossing in the world. This five sites combination airing sync, is located in front of the Shibuya Station Hachiko Exit and stops vehicles in all directions to allow pedestrians to inundate the entire intersection.
In almost 8 weeks, - An estimated 2,500 people cross the road every time the lights change. That's about a million people a day -56.000.000 in total- targeted by these huge, bright billboards above. At one go, four such zebra crossings turn green and see a flurry of people who cross it in less than a minute before the cars pass through again.