Brief

The proven successfulness of last year’s campaigns in Paris, London and Berlin has led Andalucía approach TRIGGER® to create a much more prominent and global OOH campaign this year. The brief was to promote Andalucia Summer destinations in New York targeting all potential consumers planning holidays outside of the U.S. during Summer season and encourage potential travelers to visit the many different areas of the region.

Our Solution

With the help of TriggerONE, our cloud-based OOH planning and buying tool, we have designed a sound and highly effective campaign that includes the best digital screens according to our client’s needs in the heart of the Big Apple. Ideally located diagonally across from the TKTS ticket center - the best way to get affordable tickets to Broadway and Off Broadway shows - where thousands of people line up daily for theater tickets.

Amazing Result

In almost 8 weeks, 24/7 in the heart of Times Square, this premiere display provides unmatched exposure. Situated at the corner of 47th Street and 7th Avenue, this giant DOOH, is overlooking the crossing and targeting traffic heading southbound.

TriggerONE® offers clients a single, independent point of access for all global out of home media.