The proven successfulness of last year’s campaigns in Paris, London and Berlin has led Andalucía approach TRIGGER® to create a much more prominent and global OOH campaign this year. The brief was to promote Andalucia Summer destinations in Berlin targeting all potential consumers planning holidays outside of Germany during Summer season and encourage potential travelers to visit the many different areas of the region.
With the help of TriggerONE®, our cloud-based OOH planning and buying tool, we have designed a sound and highly effective campaign that involves the best Buses and Tramways transit network cruising in the city center of the capital of Germany.
In one month, this local network covered the city of Berlin with a total of 25 TrafficBoard Buses and Tramways – 9sqm LeftSide Poster. Each coach runs into the town center through the main thoroughfares and boulevards, historic areas: AlexanderPlatz, Victory Column, Brandenburg Gate, shopping areas: FriedrichStrasse, Unter den Linden, Kufurstendamm, TauenzienStrasse, cafes and restaurants. Depots guaranteed. Buses cruised on a different route each day offering a very best coverage of the City.