On an ongoing basis, in 2016, TURISMO ANDALUZ asks Trigger to propose original and eye-catching OOH advertising spaces to promote ANDALUCIA and encourage all year long potential travelers to visit the many different areas of the region.
With the help of TriggerONE, our cloud-based OOH planning and buying tool, we have designed a sound and highly effective campaign that includes the best digital screens according to our client’s needs in the following three key European Capitals. In Paris, Berlin and London. The blue sky has lifted the mood across the city. PICCADILLY, CAMDEN TOWN, OLD STREET area, HAMMERSMITH and CANARY WHARF are under the bright and warm Andalucía’s sunshine.
In almost 24 weeks in London, 90 days in Paris and Berlin, this campaign has been seen by 93.906.000 people. It was Trigger’s first 100% Full Digital campaign, and one the last campaigns to be displayed on the iconic Piccadilly lights, the most iconic advertising spot in the world.