Promote Peru Spring Summer destinations in Paris targeting all potential consumers planning holidays outside of France during Spring and Summer season and encourage potential travelers to visit the many different areas of the region.
TRIGGER-One selected the biggest advertising banner on the Northern ring road of Paris. Between the office park of La Défense and the airport of Roissy Charles De Gaulle, this part of the Ring Road is considered as the most crowded road in Europe with more than 1,3 million vehicles per day.
PromPerú doesn’t disclose tourist numbers and therefore we cannot communicate on campaign performances. We can just say that we are extremely proud of the solution we proposed