Brief

Promote the new Spring & Summer watch collection in Dubai targeting young and trendy fashion followers.

Our Solution

One month campaign on a spectacular display situated on the iconic Golden Boulevard crossing the financial district and the Dubai Exhibition Fair. For the first time ever, DOLCE & GABBANA was obliged to adapt their logo in Arabic to comply with local rules and regulations.

Amazing Result

The double sided display (one side in English, the other in Arabic) has been seen by 7.750.000 vehicles and created approximately 13.950.000 eye contacts.

Sunshining campaign on Sheick Zayed Road.

TriggerONE® offers clients a single, independent point of access for all global out of home media. Our service pledge is to plan, buy and manage international outdoor media in the most effective, impactful and cost conscious way whilst understanding our client needs and controlling the medium to suit them.