Brief

Promote the new Spring Summer Eyewear collection in Paris, Milan and Rome targeting young and trendy fashion followers.

Our Solution

TriggerONE® selected the most accurate street furniture networks in the 3 cities. All advertising spaces were made interactive using SmileToShop; our Push to Store App for Smartphone and tablet!

Amazing Result

Diesel Eyewear not only promoted the new collection, but was also able to increase the number of sales outlets as a result of original approach of the campaign.

We are an OOH media intelligence provider.

The proven successfulness of last 2012’s Spring Summer campaign in Paris, Milan and Naples made DIESEL decide to see even bigger in 2013! During two weeks two eye-catching visuals were seen on very dense city centre networks in France and Italy. TriggerONE® selected the most accurate selection of networks in regard of the perimetric affinity according the list of Points of Sale provided by the Italian client. We decided to maximize the performances in the main cities combining products from different contractors, to avoid duplication and optimize repetition and coverage.