Brief

Promote the Fall Winter collection in Berlin targeting young and trendy fashion followers & push to flagship store in the Tauentzienstrasse.

Our Solution

3 Weeks display on a giant digital screen located on the corner of the emblematic Ku’damm only a few steps away from the client’s flagship store, combined with a Citylight poster network of 826 backlit faces in the first week and 575 in the second campaign week.

Amazing Result

The campaign reached 74.685.000 contacts. All the DESIGUAL POS were targeted within 500 m by the campaign. 100% of DESIGUAL competitors (525 of the total) were targeted within 1.000 m by the campaign.

Sparkling colours before Christmas

DESIGUAL targeted in Germany, Berlin and Munich to present their multi products Christmas collection. Berlin was the Key point of this campaign. With TriggerONE® we selected the most accurate combined networks to reach the following market segments: Women’s Apparel, Bags and accessories.
The performances of the Christmas campaign retrieved with our TriggerONE® tool proved once again its efficiency. In a very early stage, using our web-based TriggerONE® platform, we provided our client with essential information on the distribution of the campaign on its “Berliner” market.