Brief

Promote the new Fall Winter shoe collection in Spain targeting young prescribers and their parents.

Our Solution

TriggerONE® selected the most accurate networks in 13 Spanish cities based on perimetric affinity according to the list of Points of Sale provided by the Italian client.

Amazing Result

The total number of contacts increased by 72% compared to a competitor’s previous year solution against 10% lower media expenditure. Sales increased by 2 digits (even leading to temporary unavailability of some of the shoes promoted).

GEOX, proudly served since 2005.

In response to the powerful campaign we conducted for GEOX late September 2012 in Spain and its dramatic increase in sales, the Italian brand has asked us to set up an aggressive outdoor advertising plan this week in the main Spanish cities.
With help of TriggerONE®, we rolled out this campaign in Madrid, Barcelona, Malaga, Valencia and Seville in order to optimize the performances in terms of perimetric affinity throughout the overall competitive universe of GEOX and its own Sales Outlets.